Privacy policy
Last Updated: 07/20/2025
This Privacy Policy explains how 8Primal, LLC and its affiliates ("8Primal," "we," "us," or "our") collect, use, and protect your information when you use our websites, blogs, or platforms linked to this Privacy Policy (the "Sites"). By using our Sites, you agree to the practices outlined here. If you disagree, please do not use our Sites.
We may update this Privacy Policy at our discretion. When we make significant changes, we will update the "Last Updated" date. Review this policy regularly to stay informed. Your continued use indicates acceptance of updates. This policy is governed by our Terms of Use at https://8primal.com/pages/legal.
1. Policy Scope
This policy governs personally identifiable information ("PII") collected through our Sites. We use this information to personalize services, enable account creation, communicate with you, fulfill requests, and analyze usage. We may share some PII as described below.
1.1 Minors Protection. Our Sites are for users sixteen and older. We don't intentionally collect information from minors without parental consent. If a child has provided information, contact us at info@8primal.com.
2. Information Collection
2.1 Information You Provide. We collect information when you create accounts, subscribe, purchase products ("Products"), participate in surveys/contests, apply for jobs, use social media, or contact support. This includes:
(a) Account details: name, email, password, address, phone, preferences
(b) Purchase information: products bought, shipping details, returns/refunds. We collect limited payment info (card type, expiration, last four digits) but don't store full card numbers
(c) Information about others: gift recipient details, referral contacts
(d) Additional information from surveys, contests, or support requests
2.2 Automatic Collection. We automatically collect:
(a) Log information: IP address, browser type, pages viewed, access times
(b) Mobile device data: hardware model, OS, device identifiers
(c) Tracking technology data: cookies and web beacons track browsing and purchasing behavior
2.3 Third-Party Sources. We may obtain information from external sources and combine it with Site data, such as social media interactions.
3. Information Use
We use your information to:
(a) Provide and improve Sites and Products
(b) Manage accounts and send related communications
(c) Provide customer service
(d) Communicate about Products, services, and offers
(e) Analyze trends and usage
(f) Prevent fraud and protect rights
(g) Personalize content and advertisements
(h) Facilitate contests and promotions
(i) Combine with other information for better service
(j) Fulfill collection purposes
8Primal operates from the United States under U.S. law.
4. Information Sharing
We may share information:
(a) With service providers performing work for us
(b) With selected third parties for marketing (with opt-out opportunities as required)
(c) Publicly on social media when you interact with us
(d) When required by law or legal process
(e) To protect rights, property, or safety
(f) In business transfers (mergers, acquisitions, liquidations)
(g) With parent, subsidiary, or affiliated companies
(h) With your consent
We may also share aggregated, anonymized information that cannot identify you.
Mobile numbers are only used for SMS Program opt-ins for marketing/promotional texts per our Terms of Use Section 11.
5. Social Sharing
Our Sites may include social sharing features (Facebook, Twitter, Pinterest buttons). Using these features shares information according to your settings with those platforms. Review their privacy policies for details.
6. Third-Party Advertising and Analytics
We use Google Analytics and other third parties may place cookies/pixels for analytics and advertising. By using our Sites, you consent to sharing content data with social media platforms. These parties may track behaviors across websites for targeted advertising.
You can opt out via links in Section 10 below. Note that opt-outs are device/browser specific.
7. Custom Advertising
We may work with platforms like Facebook and Shopify for customized ad campaigns unless you opt out.
8. Business Partnerships
Other businesses may sell products through our Sites. For privacy requests, specify which brand/business. We don't control third-party policies, so review their terms before engaging.
9. Security
Protect your account with a strong password and limit device access. We implement reasonable security measures but cannot guarantee complete security. Email may not be secure. We may access/disclose information to comply with law or protect rights and safety.
10. Your Options
10.1 Account Information. Update information by logging in or emailing info@8primal.com.
10.2 Account Deactivation. Email info@8primal.com to deactivate. We may retain information as required by law.
10.3 Opt-Out Links:
Google Analytics: https://tools.google.com/dlpage/gaoptout
Ad Controls: https://youradchoices.com/control
10.4 Cookies. Configure your browser to remove/reject cookies, though this may affect functionality.
10.5 State Residents. California, Virginia, Colorado, Connecticut, and Utah residents see additional disclosures below.
11. Contact
Questions about this Privacy Policy? Contact info@8primal.com.
8Primal Supplemental Privacy Policy
California, Virginia, Colorado, Connecticut, Utah
Last Revised: August 1, 2024
This Supplemental Policy applies to consumers in California, Colorado, Virginia, Utah, or Connecticut and supplements our Privacy Policy. It complies with CCPA, CPA, VCDPA, UCPA, and CDPA requirements.
For accessibility assistance, contact info@8primal.com.
Definitions
- "Consumer" - Natural persons residing in covered states to whom we offer goods/services
- "Personal Information" - Information identifying or reasonably linkable to a Consumer
- "Sensitive Personal Information" - SSN, financial account info with access codes, precise geolocation, racial/ethnic origin, religious beliefs, union membership, private communications, genetic data, biometrics, health/sexual information
- "Sell/Sale" - Transferring Personal Information to Third Parties for consideration
- "Share/Sharing" - Transferring Personal Information for behavioral advertising
- "Third Party" - Entities not Consumers, Vendors, or controlled by us
- "Vendor" - Service providers/contractors handling data for us
Personal Information Collection and Disclosure
| Category | Examples | Sources | Business Purposes | Shared/Disclosed With |
|---|---|---|---|---|
| Unique Identifiers | Name, address, phone, email, IP address | Consumer directly; Marketing systems | Customer support; Payment processing; Digital marketing; Shipping; Order processing |
Disclosed: Fulfillment partners, shipping providers, email services, customer service, payment providers Shared: Digital marketing, social media platforms |
| Financial Information | Name, address, phone, email, payment card info | Direct from website; Claims providers | Complete transactions; Process claims; Other services |
Disclosed: Payment processors, mailing houses Shared/Sold: None |
| Protected Classifications | Race, ancestry, national origin, age, sex, sexual orientation, medical condition, disability, genetics, veteran status | Consumer directly | Customer service |
Disclosed: Customer service providers Shared/Sold: None |
| Commercial Information | Purchase records, consumption histories | Direct from customers | Customer service; Experience management; Digital marketing |
Disclosed: Marketing consultants, contractors, fulfillment providers, business partners Shared/Sold: None |
| Internet Activity | Website interactions, browsing behavior | Direct from customers | Provide goods/services; Surveys/feedback; Customer communications; Improve promotions |
Disclosed: Web hosting, contractors, customer data platforms, email services Shared/Sold: None |
| Geolocation | Device location, browser, IP address | Digital devices; Direct communication | Provide goods; Customer communications; Improve promotions; Product availability |
Disclosed: Service providers, fulfillment providers, shipping Shared/Sold: None |
| Audio/Visual Information | Call recordings, video recordings | Customer support interactions; Call centers | Record customer service interactions |
Disclosed: Service providers Shared/Sold: None |
| Inferences | Profiles reflecting preferences, behavior | Consumer directly; Digital marketing companies | Digital marketing; Customer support; Experience enhancements |
Disclosed: Business partners (email only) Shared/Sold: None |
Sensitive Personal Information
| Category | Sources | Business Purposes | Shared/Disclosed With |
|---|---|---|---|
| Financial Account Info + Access Codes | Direct from website | Complete transactions |
Disclosed: Payment processors Shared/Sold: None |
| Protected Classifications | Consumer directly | Customer service |
Disclosed: Customer service providers Shared/Sold: None |
Data Retention
We retain personal information only as long as necessary for collection purposes, legal compliance, and legitimate business needs, considering the information's nature, sensitivity, and associated risks.
Consumer Rights
You may make up to two requests per 12-month period. We may be unable to comply if we cannot verify your request or if it conflicts with legal obligations.
Right to Information: Receive details about our privacy practices at/before collection
Right to Know/Access: Request categories and specific pieces of personal information collected
Right to Delete: Request deletion of personal information
Right to Correct: Request correction of inaccurate information
Right to Opt-Out: Opt out of sale/sharing and targeted advertising
Right to Limit Sensitive Data Use: Limit use of sensitive personal information
Right to Non-Discrimination: Exercise rights without discrimination
Exercising Rights
Submit requests via info@8primal.com. You may designate an authorized agent with power of attorney.
Appeals: Email info@8primal.com with "Appeal" in subject line.
Verification
We may request identity verification for data requests. Authorized agents must provide proof of authorization.
Minors
We don't knowingly collect information from minors under sixteen. Contact info@8primal.com if a child has submitted information.
California Shine the Light
California residents may request information about personal information disclosures for direct marketing. Email info@8primal.com with subject "Shine the Light Request."
Policy Changes
We may amend this Supplemental Policy anytime. Changes will be posted with a new Last Updated date.
Additional Information
For more information, contact info@8primal.com.